It seems to me that a lot of trad & indie authors have drawn a line in the sand. Them on one side, us on the other. I think there's room for all of us in this big world of publishing, but I know a lot of people don't feel that way.
Last year, Mary Kole, an agent with Andrea Brown Literary Agency
thought self-publishing was a bad idea. At the time, I agreed with much of what she said. Since then I've changed my mind and when I read Mary's recent post
Self-Publishing in Digital Times, where she admitted she might have been wrong, my jaw dropped.
The publishing world is evolving. Indie princess Amanda Hocking is close to a traditional deal while bestseller Barry Eisler turned down a $500,000 traditional deal to self-publish. While everyone has an opinion on where the industry will land, no one really knows. I think we're all full of questions and Mary was gracious enough to take some time out of her busy schedule to answer some for me. I wanted to know how agents and indies can work together. Just because I chose not to pursue representation for the moment, doesn't mean I've ruled it out forever.
I hope you'll take a few minutes to read Mary's thoughtful answers.
Q. I read your post in 2010 concerning self-publishing, and at the time I agreed with most of what you said. However, my mind was changed in December while reading about L.J. Sellers and her decision to pull her work from her publisher in favor of going indie. What, or who, caused a shift in your thoughts about self-publishing?
A: The advent and popularity of ereaders and digital books really changed my mind. The problem with print self-publishing is distribution. I would see a lot of writers hoofing around with their printed books or spreading their POD links all over the place but, for the most part, failing to get distribution in brick and mortar stores or attention among e-tailers. With ebooks so readily available and so easy to make and upload, and with new lists and stores popping up to increase a writer's chance of discoverability in the marketplace, it's now possible to forget about distribution woes and get attention for your independently published book. Lists and other curator resources, like reviewers, also work toward spotlighting truly worthy independently published projects. There will still be self-published books of poor or amateurish quality, but that cliche of disgruntled writers self-publishing just because the gatekeepers have all rejected them is now fading. Now people are self-publishing with new tools and, in some cases, to take complete control of the process (and potential profits).
Q. It’s my firm belief that indies and agents can co-exist, and even enhance each others careers. How do you see the agent’s role evolving in regards to indies?
A: ABLA is now developing a digital business model where we're going to address just that. The truth is, a writer can now publish independently without an agent or traditional publisher. It's dishonest to lie and say that agents are necessary if you want to go the digital route. So how do we justify our existence and commission? What's the value we add? I'll be able to articulate that much more precisely once we can finally announce our digital strategy, but I'm afraid I don't want to go there prematurely. Suffice to say, it's what we all need to be thinking about if we want to stay in and on top of the game. I'm really not trying to evade the question...I just am not ready to give you the really solid answer that this question deserves.
Q: I think your last answer is more than fair. Do you think agents will become more open to handling subsidiary rights (audio, foreign language, film/TV) for indie authors, while letting them maintain their print and ebook rights?
A: Yes. That's how Amanda Hocking got her agent in the first place. I feel like this is one thing that agents can do really well in a more indie-friendly publishing culture, which seems like it will be upon us by this time next year. It's interesting to note, though, that as the news broke that bestselling traditionally published author Barry Eisler turned down a $500,000 print deal from St. Martin's, Amanda Hocking was generating a seven figure auction for print books! There's obviously flexibility in going from print to indie and vice versa. But so far, it's also good to note that only big name authors, whether they got their big name from print or indie, are generating the kinds of advances and royalties that are making headlines. It's a very different picture for the average author, whether traditionally or independently published.
Q: Are you concerned the larger publishing companies will shun agents who have clients uninterested in selling U.S. print and ebook rights?
A: I think it would be problematic with US publishers, but not necessarily foreign publishers. A publisher wants your print rights. More and more, they want your digital rights, too. But some publishers work with (again, established, in most cases) authors who have strong digital plans. For example, I believe Cory Doctorow kept his own digital rights and also copyrights under a Creative Commons license so that his fans can remix and interpret his text. So his print publisher, Tor, was cool with that but...again...he's well-known and has the leverage to negotiate that. This type of arrangement may become more common in the near future.
Q: You mentioned in your recent blog post that marketing is tricky for indies. How is their marketing different from a mid-list traditionally published author who isn’t receiving publicity support from their publisher?
A: One thing that publishers do really well is they sell into bookstores and schools/libraries on your behalf. Their sales people connect with buyers for these businesses and institutions so while a midlist author (who usually doesn't get a big publicity push from their publisher) is online and trying to market themselves, the publisher is working behind the scenes to sell them through to retailers. An indie author will have to connect and network not only with readers but also with people who will give them opportunities to sell books, do appearances, visit schools (for children's books). It's an additional layer and audience that will need its own marketing message from indie authors.
Thank you so much, Mary, for stopping by and answering these questions. I think blog posts like this will become more and more common in the next year or two as everyone considers their place in modern publishing.
I know my friends and I at DarkSide Publishing will continue to strive to release quality ebooks for readers. Will we all remain there forever? Will any of us get agents? What paths will we follow? No one knows, but I think in a publishing world where indies, agents, and publishers work together we can't go wrong.
